CASE STUDY | Brand Identity Application, Web Design, Spatial Design, Merchandise Design
Sugar Salt Sand — Vacation from the ordinary in the heart of old town Fort Collins, Colorado.
Joining the project after the brand strategy and visual identity were established, I led the application of this new restaurant identity, including the design of their website, menu system, dining room accent wall, and a comprehensive merchandise line.
A Brand Built on Escape
A Custom Pattern Inspired by Island Wear
Bringing the Brand Into the Space
The identity extends into the restaurant interior through a custom-designed wallpaper that wraps the space and reinforces the brand’s atmosphere.
What began as a graphic element becomes architectural—adding texture, depth, and a sense of immersion that supports the overall experience.
Designed to Be Handled, Read, and Remembered
I designed the complete menu set, creating a system that balances clarity with personality.
Typography, layout, and material choices were considered together—ensuring the menus feel intentional, easy to navigate, and aligned with the overall brand tone.
A Tactile Brand Moment
Inspired by vintage travel ephemera, I created a series of promotional postcards that reinforce the brand’s “vacation” positioning.
They function as both marketing and artifact, something guests can take with them, extending the experience beyond the restaurant.
