CASE STUDY | Art Direction, Visual Identity, Apparel Design, Package Design, Environmental Design
Chalk Warrior — a premium gymnastics brand designed to stand out.
Developed a visual identity that brings a sense of exclusivity and energy to every touchpoint, from the leotard itself to the moment it arrives at an athlete’s door.
Before
After
Gymnastics is both highly technical and deeply expressive. For athletes, a leotard is more than performance apparel; it's an opportunity to show personality and confidence every time they step onto the floor.
Chalk Warrior wanted to elevate their visual identity to establish itself as a premium alternative to larger gymnastics brands, centered around exclusive designs athletes wouldn't see everywhere else. The identity needed to feel heightened and distinctive while remaining approachable to both gymnasts and their parents.
I translated that positioning into a brand that feels confident without becoming overly aggressive or elite. The result balances premium restraint with the energy and individuality of the athletes wearing it, creating a recognizable visual world that feels grounded in the realities of gymnastics while giving the brand a more editorial, elevated point of view.
